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Apple's commercials[when?] applied a black silhouette of the person that was the age of Apple's focus on market place. They placed the silhouette in front of a blue monitor to make sure that the image behind the silhouette may be constantly modifying. Nonetheless, the another thing that stays the exact same in these ads is that there is tunes from

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^ Ewen, Captains of Consciousness (1976), p. 33. "As Ford's massive assembly line used 'extensive single-purpose equipment' to supply automobiles inexpensively and at a rate that dwarfed conventional approaches, the high priced equipment of advertising that Coolidge had described set out to make consumers, Furthermore inexpensively and in a charge

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